Pivoting Your Business and Connecting with Leads Online

As a Marketing Strategist, Consultant and Speaker, I work with my clients and students in a variety of ways… but right now the two questions I’m getting asked most often are:

🛒 “Mary, how do I connect with leads and buyers online?”

📲 “My business needs to pivot to adjust to current events – how do I translate my expertise to an online offer?”

I work with expert-based businesses everyday to create irresistible, “online” offers and craft a plan to get those offers in front of buyers who want them using my Profitable Authority System. 💻

This isn’t something I just “cooked up” – my unique approach is based on 20 years of digital marketing experience working with both BIG brands and scrappy startups.

(No trendy, “overnight guru” tactics here – my Marketing Muscles are strong! 💪🏻)

💡With all the recent changes, I’m especially committed to supporting business owners and professionals who want to bring their products and services to life online!

A great place to start is my 🎁 FREE Profitable Personal Brand Action Guide – a step-by-step approach to crafting an authentic connection with the people who want what you have to offer!

👉Download it here: https://maryczar.com/personalbrand

TRANSCRIPTION

Hi everyone. Mary Czarnecki here with today’s episode of Sticky Note Marketing. If this is your first time joining me for Sticky Note Marketing, I am a marketing strategist speaker consultant coach and I’ve worked with everything from big brands to small scrappy startups and local businesses to help create irresistible offers and get those offers in front of the people who need them most. So today I have a very special topic that is very close to my own heart as some of you know that may have heard my episodes before. I’m not just a online business owner coach and consultant in the marketing sphere but I’m also a co-owner of a local restaurant with my husband who’s a fourth generation chef and restaurant owner. So in light of current events our lives, just like many other people, most other people, have been radically changed. Life looks very different today than it did two weeks ago. So I wanted to come on here today and talk about this very special topic that I have gotten so many questions about from my community from my email list from friends and relatives who are faced with this change. Basically this desire, this need to essentially pivot, whether it’s a service based business that’s already kind of dabbled in doing stuff online but now is being forced to take a seriously virtual approach to their business or it’s someone who’s never really delivered a product a service or leverage their expertise to deliver an online or a virtual product and is now really being forced to consider at least in the short term how can they take what they know what their expertise is and transform that into some kind of virtual or remotely delivered option or offer.

So that’s what I wanted to talk about today. So you may be asking OK well why are you qualified to share this or why are you even talking about this. Like what. What do you have to offer? So just so that you know a little bit about me. I am a remote worker, have been for oh gosh several years, since 2007 I’ve been working from home virtually both as an employee and as a business owner. So I have learned just a few things about what it’s like to work in a virtual environment, whether that’s managing people, working with leadership, working with clients virtually. So I am familiar with a lot of those challenges. I’m also a consultant and coach and I have worked with several businesses that have transformed from being local service providers or products services to basically moving their business online and creating information offers, virtual offers. And so from that experience I have a few things I wanted to share with you today. So one of the things that I know is that things are going to continue to change even if everything goes back to normal in a month or two. It’s still an uncertain time.

And so one of the reasons I got into building my own business online and working virtually was to provide myself with security. So I actually had the experience where I was laid off from a job I had been at for almost a decade four days before Christmas. This was in the middle of a full house renovation. This was with two kids under three years old in the house. And I promised myself, crying on my bathroom floor that night four days before Christmas, that I was never going to be in that situation that I was always going to have multiple revenue streams, multiple ways to support my family, protect myself both mentally emotionally spiritually financially to be able to to provide for the people that I care about most. So that’s my backstory. That’s where I came from and that’s how I started working in the online space and creating my laptop based business. So for those of you who have dabbled in it and who may be now trying to ramp up the amount that you are doing online. I just wanted to speak into that. So one of the first things that we need to think about is what’s been successful so far? So if you have been delivering offers online or virtually you’re building a online based business whether that’s a personal brand business or product based business we need, this is a time where we’re we’re looking at what’s worked well and what can we double down on.

So it’s always essential to think about what goals do we want to be achieving and then what are the things that are actually getting us to those goals fastest and most effectively. So the biggest mistake I see a lot of especially newer entrepreneurs make is that they’re not measuring what’s working. So this is my first piece of advice is, if you have the ability to go back and look at the content you’ve created. Look at the offers you’ve put out. Look at the sales pages you’ve driven traffic to. Look at whatever you can measure, to understand what your audience that you’ve already built likes from you. And that will help you give a direction to where you should go next. Now if this is totally new to you if you don’t have any email list you don’t have a website you’ve never sold anything online and you’re just trying to pivot and figure out to take what you’ve done so far, your expertise, and and put that somehow online in a way that that you can still give your gifts to the people who need the most. It’s another challenge. But being a researcher so being someone who asks a lot of questions just naturally. This is where I invite you to go. So you do have an audience if you’ve been running a business even if you’re a local based business you have an audience of people who obviously value you.

You have these buyers these customers these clients. And what I would invite you to do is I would ask them questions. We want to understand what do they need most from you based on your expertise right now. So this is an opportunity to start conversations to understand what and how you can serve them. So asking them questions about what about your service was unique. What about you was unique and those elements that I helped my clients my students the people I work with in my life training workshops, my virtual training workshops basically unpack so that we can actually build an irresistible personal brand or business brand for them. And that’s what’s the special sauce is really not trying to come up in a vacuum with special offers or branding or who you want to be or who you want to serve or what do they need from me. That’s the wrong way to go. We want to ask the people what they need. Because when you match what they need or what they want most more importantly with what your zone of genius is. That’s where the beauty comes in. Right. Is bringing those two things together creates those magnetic brands that people just can’t resist. So that’s what I want for all of you that are that are faced with these challenges that are dealing with this type of uncertainty is to to I like to say kind of embrace the power of the pause.

Don’t feel like you have to rush to create like a new seven module course or put it out right away without asking your people what they actually want because the biggest mistake could be creating something spending time energy investment whatever creating a new online offer based on your expertise. But it’s not actually what people want to buy. So ask you those questions speaking into your just to your audience understanding how you can support them best will allow you to create something that will light you up provide for you emotionally spiritually financially but also be something that is of service and in demand by the people that you want to get in touch with. So that’s my my big hope for you is that you’re talking to your audience, you’re creating something based on that need that understanding. Now a great way to get started is actually a guide that I put together specifically to help you start thinking about optimizing if you already have one or getting kicked off with a personal brand creation. So I’m going to put a link above to my personal brand strategy checklist. It’s a step by step approach that I take when I’m working with clients one to one or in my small group mentorship to actually think about okay how do I position myself. How do I speak to my people what is my brand stand for. And it helps you kind of walk through that step by step.

So I invite you to check that out. It’s free to download and I am here to support anyone who is in this situation. I invite you also to come join our free Facebook community. I’m in there doing a lot of free training this week and I’m also going to be doing that consistently next week. I’m bringing in special guests in terms of mindset meditation sales conversations branding positioning leadership. So I’m bringing my little black book of people to my community there in the free groups I’m to post the link to the free group down below. I invite you to join us over there in that community. And I would love to continue the conversation with you. I know these are uncertain challenging times. But I also believe that by doing nothing you’re also making a decision. So this is an opportunity for you yes maybe to embrace the power of the pause for a moment but then to ask the questions of your audience of your people of the people that you want to leverage your expertise to serve how. And what do they need from you so that you can create the most compelling most irresistible offers to provide not only for them but then also for you and those that you care about most. So Mary Czarnecki signing off for this episode of Sticky Note Marketing. I look forward to chatting with you in the group. Cheers.

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